my recent work:

Websites & Apps

In today's digital world, your website is more than just a storefront – it's the heart of your online presence.  That's why I offer a comprehensive suite of web/app design and UI/UX services, crafting user experiences that are both visually stunning and functionally exceptional.  I believe a successful website goes beyond aesthetics; it should captivate visitors, push engagement, and ultimately drive results for your business.

Website & App Design
User Interface Design (UI)
User Experience Design (UX)
Product Design
Prototyping & Usability Testing
Design Systems
Information Architecture


Your brand is the bridge to your ideal customers, fostering loyalty and driving engagement. I help craft a powerful brand vision, one that resonates with beauty and clarity, fostering loyalty and driving engagement that fuels your business.

Branding & Identity
Brand Refresh
Brand Guidelines
Graphic Design
Print Design
About me

Global experience and expertise

With over 8 years of experience, I'm a freelance UI/UX designer passionate about using design to grow businesses.  I've thrived in remote work environments, collaborating with a diverse clientele - from purpose-driven startups in Melbourne and socially conscious corporates in Auckland to billion-dollar New York City enterprises.

My focus is on crafting innovative, user-centric designs that empower businesses to connect with their audience, achieve growth, and make a positive impact.  I believe in the power of simplicity, and my signature style blends creativity with a user-first approach, ensuring businesses thrive in today's digital landscape.

Additionally, my expertise is sought after by agencies seeking a highly motivated and experienced UI/UX designer to complement their in-house teams.

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Working together, creating success

I take pride in building strong relationships and exceeding expectations to deliver digital experiences that make a real impact.
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Trusted and proven

With over 8 years of experience, my clients consistently trust me to deliver exceptional results.
We completed some work with Ben to establish a Brand Identity & Website for our eCommerce business; we were blown away with what was produced.  Very professional and ultimately delivered work that echoed what any top design house would but without the large overhead structure that makes its way to the final invoice.  If you're serious about what value excellent branding and web design can bring to your business, Ben is worth a conversation.
We have worked with Ben for a few years now on UI/UX design projects and website design for our e-commerce website.  As an e-commerce business it is important that the user experience we create is intuitive and easy for people to understand and make a purchase.  We have found Ben is excellent to work with, he has a good understanding of UX and has created eloquent designs that have improved our conversion rates.  I would have no hesitation in recommending Ben’s services to others.
Mark Wilson
Managing Director
Great experience with Ben.  He designed a great new logo and corporate website for our business. It was on-brand and required minimal effort from our team. We would love to work with Ben again.
Marketing Manager - TNZ
Have used Ben for years now and he is undoubtedly, the best in the business. He’s modern, switched on, low touch and has excellent communication skills. Would highly recommend him to anyone.
Managing Director - Fabric
Ben is super responsive, gets exactly what we're thinking but also has the ability to stop clients doing things they regret. Exactly what you need in a designer.
CPO - Telecare
Ben has produced excellent work for my business. Very detailed and professional. I highly recommend him!
Director - Information Edge
I worked with Ben on a WebFlow website project. He quickly grasped our vision and translated it into a user-friendly and visually appealing design. Ben was a pleasure to collaborate with – professional, efficient, and always open to feedback. Highly recommend his UI/UX design services!
Sales Manager - Featurecraft
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